Why add JSON-LD to a page at all?

JSON-LD gives search engines structured, unambiguous facts about your page's content — the exact product price, the article's author and publish date, a business's address and hours — which can unlock rich results like star ratings, FAQ dropdowns, or event details directly in search listings, instead of relying on Google to guess from your page's visible text.

Does adding this guarantee a rich result in Google?

No — valid structured data is a requirement, not a guarantee. Google decides whether and how to show rich results based on its own quality and eligibility checks, and some rich result types (like review stars) also require your page to meet additional content policies beyond just having correct markup.

Can I have more than one JSON-LD block on a page?

Yes — it's common to combine, for example, an Organization block (site-wide) with a Product or Article block (page-specific) in the same page, either as separate tags or as a single array. Just make sure each block is valid on its own.

How do I check that my generated JSON-LD is actually valid?

Paste the generated script into Google's Rich Results Test or the Schema.org Validator before publishing — both will flag missing required properties or malformed JSON that a quick glance might miss.

JSON-LD GENERATOR

Generate ready-to-paste structured data for Article, Product, FAQ, LocalBusiness, Organization, and Event pages.

Headline

Author

Date published

Image URL

URL

Generated JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "A Guide to Shipping Side Projects Faster",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "datePublished": "2026-10-04",
  "image": "https://example.com/cover.jpg",
  "url": "https://example.com/blog/ship-faster"
}
</script>

How to generate JSON-LD

1
Pick a schema type: Article, Product, FAQPage, LocalBusiness, Organization, or Event.
2
Fill in the relevant fields — they map directly to the schema.org properties search engines look for.
3
Copy the generated <script type="application/ld+json"> block and paste it into your page's <head>.

Questions

Why add JSON-LD to a page at all?: JSON-LD gives search engines structured, unambiguous facts about your page's content — the exact product price, the article's author and publish date, a business's address and hours — which can unlock rich results like star ratings, FAQ dropdowns, or event details directly in search listings, instead of relying on Google to guess from your page's visible text.
Does adding this guarantee a rich result in Google?: No — valid structured data is a requirement, not a guarantee. Google decides whether and how to show rich results based on its own quality and eligibility checks, and some rich result types (like review stars) also require your page to meet additional content policies beyond just having correct markup.
Can I have more than one JSON-LD block on a page?: Yes — it's common to combine, for example, an Organization block (site-wide) with a Product or Article block (page-specific) in the same page, either as separate <script> tags or as a single array. Just make sure each block is valid on its own.
How do I check that my generated JSON-LD is actually valid?: Paste the generated script into Google's Rich Results Test or the Schema.org Validator before publishing — both will flag missing required properties or malformed JSON that a quick glance might miss.